While Nestle Waters of North America’s water extraction operation in Chaffee County, CO may have received a go-ahead from the county (despite the fact Nestle’s application didn’t meet the criteria), citizens are not happy, and the story drew the attention of the Christian Science Monitor, which included this passage:
For the better part of this year, Salida – population 5,400 – has also been the setting for a 21st century kind of battle – over water.
Here and there in windows and entryways are signs reading “Stop Nestlé” or “Nest-Leave.” They refer to a proposed project by Nestlé Waters North America, which hopes to pump water from a spring a half-hour north of here and sell it under its Arrowhead label.
Citing myriad concerns, a group of residents has objected vigorously. They worry about impacts to the watershed and to nearby wetlands. They say that climate change, predicted to further dry Colorado and the Southwest, warrants a precautionary approach to all things water-related. And, pointing to fights other communities have had with the company, they say they simply don’t want Nestlé as a neighbor.
None of the above is news to StopNestleWaters readers, and the response from Nestle’s operative is also predictable; opponents are “emotional” and Nestle’s only a target because they’re big.
This, of course, ignores the numerous conflicts Nestle’s incited in other rural areas, and it’s a shame the article itself doesn’t completely explore the roots of citizen dissatisfaction with Nestle.
Still, attention from national and international media (like the famous BusinessWeek article on Nestle’s battle in McCloud) are the very thing that Nestle would like to avoid. After all, the company is one the most-boycotted corporations on the planet, and they’re still facing an international baby formula boycott for their predatory tactics aimed at third world mothers.
National media attention they don’t need – even that which uncritically accepts the statements of their spokespeople.