Nestle’s somewhat sorry reputation is dogging it wherever it goes – resulting in what a Sacramento economic development official called “a penchant for secrecy.”
This quote from a story in the Sacramento Bee nicely sums up a key part of the Nestle playbook:
In one e-mail in May, city Economic Development Manager James Rinehart refers to the company’s “penchant for secrecy.” In another, shortly after the signing of the lease in July, Rinehart wrote that the company still didn’t want its name revealed because it was “working on a press release that takes into account that there are some people opposed to bottled water firms.”
First, let’s be clear: it’s not simply bottled water that’s drawing the ire of activists; it’s Nestle’s predatory behavior elsewhere that is creating across-the-board opposition to the company.
Nestle’s “penchant for secrecy” is a direct result of the company’s “penchant” for doing the wrong thing (whether that’s suing a tiny town, or fighting to keep pumping water even after it’s clear they’re damaging the watershed, or attempting to subpoena the private financial records of opponents, or…)
That Nestle fought so hard to keep their project a secret isn’t a surprise – they’ve followed that practice from the very beginning, and if there’s any justice in the universe, they’re suffering the consequences of their prior actions.
After all, they have nothing to hide beyond that which they’ve done in the past…