Motley Fool: Bottled Water Batters the Blue Chips

The Motley Fool investment site suggests the jig is up for bottled water, citing pluning sales figures.

More importantly, their reaction to the products suggests a larger problem for bottled water than the recession; When even Wall Street thinks your product represents “one of the weirdest episodes in the history of corporate marketing,” you’re no longer cool:

More than a year ago, my Foolish colleague Alyce Lomax called the bottled-water craze “one of the weirdest episodes in the history of corporate marketing, not to mention consumer behavior.”

I couldn’t agree more.

And while consumers were already starting to rethink their habits at that time, we may now be seeing a full-fledged paradigm shift.

A recent Wall Street Journal article reported that U.S. sales of Coke’s Dasani brand plummeted almost 26% — excluding sales at Wal-Mart Stores NYSE: WMT — in the 12 weeks ended Aug. 8.

In contrast, Pepsi’s Aquafina showed a 13.8% dip, and consumers enjoyed a 5% price discount. The Poseidon of the U.S. bottled-water market, Nestle OTC BB: NSRGY, saw its first-half 2009 global water sales slump nearly 3% on an organic basis, largely because of weakness in North America and Europe.

Found via Bottled Water Batters the Blue Chips.