Inevitably, early media coverage of proposed Nestle plants is positive – a reflection of the company’s habit of quietly working to court small towns before the general public is aware of their presence.
In this case, the reporter gets it partially right – Nestle has been having a tough time finding towns willing to partner with it (apparently its reputation precedes it).
Still, the suggests the reception accorded the company has been “anything but hostile” – yet if you read the comments beneath the story (there are 54 of them), an overwhelming majority are hostile to the proposed plant (which will bring 110 trucks per day through the town’s single entrance).
In the reader poll, 84% voted “no” to the Nestle project.
When it comes to getting rights to bottle spring water in pristine places in the West, Nestle Waters North America has had some tough going of late.
Enumclaw, Wash., said no thanks last summer, citing environmental concerns. Nestle dropped attempts in two other Washington towns, Black Diamond and Orting, on logistical grounds.
Scott Learn/The OregonianThe spring that would supply a potential Nestle Waters bottling plant in Cascade Locks pops out at three wooded spots on a hill just above a state of Oregon fish hatchery.
And Nestle’s efforts in McCloud, Calif., near Mt. Shasta, have sparked a 6-year battle, with California’s attorney general railing last year at the evils of shipping and selling water in petroleum-based plastic bottles.
But Nestle’s latest proposal for its first Northwest bottling plant is for Cascade Locks, in the verdant Columbia Gorge, where the logistics appear favorable — and the reception has been anything but hostile.
It appears that Nestle Waters of North America no longer has the ability to sneak in under the radar – every project is fast becoming a battle for the Swiss multinational.