SWOBO Sells Reusable Water Bottle, Sends Nestle a Message

It’s an interesting concept: Swobo (outdoor products company) has created a biodegradable bike water bottle which is pre-labeled with Nestle Waters of North America’s mailing address.

Their hope? That when you’ve used the bottle to the end of its life, you’ll stick a stamp on it and send it to Nestle, informing them that – in case they didn’t know – bottled water doesn’t make much sense.

It’s either exceptional product marketing or stunning guerrilla theater, but either way, it’s interesting that Nestle was once again chosen as the target of this particular jibe. (Maybe Nestle needs to spend more money on Public Relations.)

As more than one person has noted, where there’s smoke, there’s fire – and Nestle hasn’t become one of the world’s most-boycotted corporations because its logo is ugly.

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