Bottled Water Industry Aggressively Reacts to Declining Sales With Legal Assault, Lobbying… Spying?

With bottled water sales falling (fast) worldwide, the bottled water industry is reacting, though none more actively than Nestle Waters of North America.

A lengthy article written by the Polaris Institute outlines the industry’s response, which range from increased advertising, PR/lobbying onslaughts, attacks on the quality of public water and legal bullying (yes, even spying).

We documented the interview where Nestle’s CEO Kim Jeffries finally did what the bottled water industry won’t admit it does; cast doubt on the quality of public water supplies, playing the “Fear” card.

What to see what else is happening?

Bottled Water Industy Faces Downward Spiral:

These are desperate times indeed for bottled water companies. Some industry analysts are already predicting the sell off of bottled water assets by Groupe Danone while Nestlé has publicly announced that it is slashing investment in their bottled water brands. However, these difficult times do not mean that these companies are giving up. On the contrary, in the case of Nestlé the company is resorting to facing the bottled water backlash head on through advertising and other, more aggressive means.

To deal with this well organized backlash Nestlé Waters North America has not resorted to the ‘ethical marketing’ angle, instead it has ‘gone negative’ by disparaging tap water, using television ads and newspaper advertisements, threatening lawsuits, aggressively lobbying city councillors and employing public relations and communications firms to push their narrative into the media. Looking at Nestlé’s track record will show that this company and the industry in general, is desperately trying to hold onto their bottled water customers.

We invite you to read the entire article, which includes an engrossing reference to Nestle’s apparent hiring of a “security” firm to infiltrate a Swiss-based group of activists.

Not to be missed.

, , ,

3 thoughts on “Bottled Water Industry Aggressively Reacts to Declining Sales With Legal Assault, Lobbying… Spying?

  1. I think this is a bunch of crap. Neslte Waters keeps people healty,and above any other bottles industry, soda,juice,even beer, uses less water than any other company, and they are the only beverage industry to make stries with environmentally friendly plastic. So why not bash on the people who really use plastic and water sources. Did you know it takes 3 gallons of water to make one gallon of beer? Also 10 gallons of water to make one tire for a truck? So you wanna talk water maybe you should know alll the facts not just “Nestle”. Wow, unreal.

  2. Ashley: You’ve successfully parroted Nestle’s talking points. Which is hardly surprising since your IP address traces back to the Perrier Group, which holds a security certificate from “”

    You are a Nestle employee or contractor trying to hide that fact behind a email address.

    And of course, what you’re ignoring is the simple fact that soda, juice and beer don’t pour out of your tap like water does, so bottling it (in plastic bottles which will be with us for several hundred years), transporting it, and then selling it at higher-than gasoline prices defies logic. And in fact, a declining bottled water market is simply a reaction.

    For that matter, you don’t comment on the legal bullying or ethics of Nestle, who apparently were involved in a spying caper? (Suddenly, that’s more believable than ever). That earns an “unreal” from us.

Comments are closed.