The Friday night broadcast of Trout Unlimited’s “On The Rise” episode focusing on the McCloud River – and Nestle’s cavalier approach to the river and the town of McCloud – has already generated a spike in traffic to StopNestleWaters.org. (The show is being re-broadcast Saturday 2/14 at 1pm PST)
More importantly, it exposed yet another layer of people to the problems inherent in bottled water – and to the somewhat predatory nature of Nestle Waters of North America.
Curtis Knight of CalTrout deftly outlined the threats to the river, and while it’s a fly fishing show – so he only had time to hit the high points – the information was passed along to an audience that I’ve heard numbers in the hundreds of thousands.
It’s more pressure on Nestle to start playing fair with rural towns, and while this is another small victory, it’s a shame that every town facing Nestle can’t get its own TV show.
I’d love to see Nestle’s depredations in Fryeburg detailed so all the little rural towns thinking of making a deal with Nestle will know what can happen if the predatory multinational doesn’t get what it wants.
In Advance of Nestle’s February 18 Meeting
The timing of the broadcast was excellent; it comes in advance of Nestle’s community input meeting of February 18, where Nestle make yet another corporate sales pitch presentation about their proposed McCloud project, and invites “community input.”
Keep up the good work, everyone.