Nestle Waters CEO Continues Greenwash Spree: This Time it’s Recycling

Nestle Waters CEO Kim Jeffries (the same Kim Jeffries who told the world tap water isn’t safe to drink) continues to flog Nestle’s recycling talking points, and even tells the truth (gasp) that plastic is long-lived in landfills.

Unfortunately, his solution is recycle a marginally higher percentage of plastic; mine is to stop buying and selling water in plastic bottles that simply aren’t going to recycled.

We’re not entirely surprised Mr. Jeffries’ concern for the environment doesn’t extend past Nestle’s bottom line, but for a second there, it seemed possible.

Nestle Waters CEO touts recycling – The Advocate.

More people should embrace plastic as a renewable source by recycling it instead of throwing it away, according to Kim Jeffery, president and chief executive officer of Nestle Waters North America in Greenwich.

“We are recycling-brain-dead in America,” he said Friday to about 160 attendees of the Association for Corporate Growth’s monthly breakfast meeting at the Stamford Marriott. “Plastic has an infinite life.”

“Brain dead” is certainly a colorful term – one that applies equally to the practice of putting water in tiny plastic bottles and then shipping it around the country so somebody can pay more for it than the equivalent amount of gasoline – especially when water of equal quality is almost certainly available from the faucet.