The now-infamous Nestle greenwashing ad we’ve repeatedly referenced was put up for display at the Greenwise blog, and we’ve posted a slightly smaller version:
In an astonishing feat of marketing engineering, the ad represents Nestle’s bottled water as the “most environmentally responsible consumer product in the world,” putting Nestle firmly in the same hyper-marketed realm as “clean coal” and “earn millions from home over the Internet.”
Don’t look so astonished – this is the same “good corporate citizen” who sues small towns, negotiates contracts in secret, and loses very, very ungracefully. This isn’t much of a stretch.
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