In an attempt to protect its up-for-reneweal well permit in Denmark, Maine (the town next to Fryeburg and the source of the water Nestles wants to pump to a Fryeburg loading station), Nestle/Poland Spring have taken to running regular advertising, a close look at which is illuminating:
Note the use of “local” throughout the ad. It’s a recurring theme with Poland Springs: “We’re a Maine company” or “we’re a local company” messages abound, ignoring the fact that Nestle is the world’s largest food and beverage corporation.
Make no mistake; the profits from the sale of the water extracted in Denmark don’t stay local – they flow directly to corporate headquarters, and the town’s water resource is practically given away in return for… well, not even jobs in this case (it’s a well).
Defining $26,000 as “significant” tax revenue is a stretch, even by
small town standards. In truth, wells and loading stations deliver few
benefits to local economies (unless you define truck traffic, noise and
diesel pollution as “benefits”).
Our pick for “Nestle’s Most Astonishing Doublespeak of the Day?”
Given that one town away – in Fryeburg – Nestle/Poland Spring are actively trying to usurp local control through extraordinary legal means (they’ve sued/appealed the Fryeburg Planning Commission’s “no” decision five times).
At one point they argued that their right to grow market share superseded the town’s right to say “no.”
Respecting local control?
Only when it’s Nestle pulling the strings.
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