Nestle Running Another Misleading Ad in Denmark Paper

In an attempt to protect its up-for-reneweal well permit in Denmark, Maine (the town next to Fryeburg and the source of the water Nestles wants to pump to a Fryeburg loading station), Nestle/Poland Spring have taken to running regular advertising, a close look at which is illuminating:

Note the use of “local” throughout the ad. It’s a recurring theme with Poland Springs: “We’re a Maine company” or “we’re a local company” messages abound, ignoring the fact that Nestle is the world’s largest food and beverage corporation.

Make no mistake; the profits from the sale of the water extracted in Denmark don’t stay local – they flow directly to corporate headquarters, and the town’s water resource is practically given away in return for… well, not even jobs in this case (it’s a well).

Defining $26,000 as “significant” tax revenue is a stretch, even by
small town standards. In truth, wells and loading stations deliver few
benefits to local economies (unless you define truck traffic, noise and
diesel pollution as “benefits”).

Our pick for “Nestle’s Most Astonishing Doublespeak of the Day?”

“We are committed to being a good neighbor and that means contributing to local needs and respecting local control.”

Given that one town away – in Fryeburg – Nestle/Poland Spring are actively trying to usurp local control through extraordinary legal means (they’ve sued/appealed the Fryeburg Planning Commission’s “no” decision five times).

At one point they argued that their right to grow market share superseded the town’s right to say “no.”

Respecting local control?

Only when it’s Nestle pulling the strings.

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2 thoughts on “Nestle Running Another Misleading Ad in Denmark Paper

  1. Denmark Selectmen have scheduled a meeting on the 22nd, a Saturday. I understand that is will ONLY be 2 hours with the people only being able to speak after Nestle and the experts are able to speak AND if there is enough time.

    Sounds like the people are the most important thing in this discussion, don’t ya think??

  2. That doesn’t sound like good public process, but we keep seeing that where Nestle is involved.

    I’d love to see a firsthand account of the meeting (and even a little video if possible). I can understand wanting to limit public comment to a reasonable length of time, but relegating public comment to whatever time’s leftover – after Nestle gets to make its pitch – is unconscionable.

    I admit to some ignorance; I’m assuming the Selectmen are an elected group; how long are their terms?

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