With bottled water coming under fire for its expense and environmentally-unfriendly nature, convincing consumers that bottled water is a good idea becomes a harder sell every day.
This rather brilliant article by Kevin Baker of the Financial Post takes a smart look at the convoluted machinations of a bottled water industry trade group trying to spin the recent bottled water bans in Canada:
After London banned sales of bottled water on city property, Refreshments Canada, voice of the non-alcoholic beverages industry, issued a defence of the vilified drink — a “healthy, practical hydration option.”
The city would come to regret its decision, Refreshments Canada prophesied: “London residents will look back on [the ban] as a real missed opportunity to do something positive for the environment.” London had thrown away “a chance to expand recycling.”
According to this logic, drinking municipal tap water is bad for the environment because it does not add an empty bottle to the recycling stream.
In the bottle water industry, up is apparently still down, and trash is somehow good for the environment.
As I noted in my post on the London, Ontario bottled water ban, Nestle is a prime player in Canada’s water extraction market, and its representative spoke out against the ban, labeling it “greenwash.” Given Nestle’s attempts to greenwash their own contribution to the waste stream, I find it an amusing contrast.
The Financial Post’s Baker goes on to savage the recent introduction of a bottled water brand aimed specifically at children (huh?), and overall, the article’s an excellent read – worth 60 seconds of your day.